Here's Week 6 Tuesday Tech Tip for more leads!

Optimize Your Website for Silo SEO

Optimizing your website for silo SEO can seem like a long process, but you can accomplish meaningful improvements in one day with the right focus and approach. The goal is to structure your content in a way that enhances relevance and search engine rankings by organizing it into related topics or themes.

This silo structure makes it easier for search engines to understand the relationships between your content, boosting visibility for targeted keywords. You don’t need to overhaul your entire site today—just focus on setting the foundation and making high-impact changes that will get results quickly.

Start by identifying your website’s core themes or topics. These are the broad categories that encompass the most important aspects of your business. You want to narrow this down to around 3-5 main categories, depending on the scope of your site.

For example, if you run a fitness website, your silos might be “Strength Training,” “Cardio,” and “Nutrition.” These categories will be the foundation of your silo structure. Take a few minutes to write down these key themes before moving on to the next step.

Next, map out how your existing content fits within these silos. Review your blog posts, landing pages, and other relevant content, and assign each piece to one of your core categories. If you find content that doesn’t fit into any of these silos, it’s likely either too broad or off-topic.

Consider revising or archiving this content if it doesn’t align with your current strategy. This step helps you visualize the overall structure of your website, making it easier to see where you can consolidate or build out content.

Now that you’ve categorized your content, it’s time to focus on internal linking. Proper internal linking is one of the fastest ways to strengthen your silo structure. Within each silo, make sure that your content is interlinked, meaning that related articles and pages link to each other.

This creates a logical flow within each topic and signals to search engines that your content is part of a cohesive structure. Start by going through your top-performing posts and adding links to other relevant pieces of content within the same silo. This process should only take a few minutes per page, but it has a powerful impact on your site’s SEO.

For speed and efficiency, use a simple spreadsheet to track your internal links. List your key pages for each silo, and note where they link to other content within the same category.

This will help you stay organized and ensure that you’re not missing any opportunities to link related content. If you’re using WordPress, plugins like Link Whisper can automate some of this process, suggesting internal links based on relevance, which saves even more time.

Next, focus on the on-page SEO for your silo’s pillar content. The pillar content is the main page for each of your core categories. It serves as a hub that links to all the supporting content within that silo.

For each pillar page, make sure your primary keyword is used in the title, URL, meta description, and headers. Then, optimize the body of the content by naturally including related keywords and phrases.

Don’t stuff keywords—focus on writing clear, helpful content that aligns with the main theme of the silo. If you don’t already have pillar pages, now is the time to create them. Even a simple overview page that links to related content can serve as an effective pillar in the short term.

After optimizing your pillar content, ensure your website’s URL structure is clean and supports your silo strategy. Ideally, your URLs should reflect the hierarchy of your content. For example, a blog post in the “Strength Training” silo might have a URL like “yoursite.com/strength-training/beginner-workouts.”

This structure reinforces the relationship between the content and its parent category, which helps search engines understand the topical relevance. Check your existing URLs to make sure they’re short, descriptive, and fit within this structure. If you find any URLs that are too long or confusing, update them to align with the silo organization.

Now, optimize your navigation menus to reflect your silo structure. Your main navigation should include links to your core categories (your silos), making it easy for both users and search engines to understand your site’s focus.

If you have too many items in your navigation, simplify it to highlight the most important categories. You can add drop-down menus to include subcategories or specific pillar content. This step ensures that your visitors and Google can easily find the key areas of your site, improving both user experience and SEO.

Finally, check your website’s sitemap and make sure it’s up to date. Your sitemap is what search engines use to crawl and index your site, so it needs to accurately reflect the content you want to be found.

If you’re using a tool like Yoast SEO or Rank Math, you can generate a new sitemap automatically. Submit this updated sitemap to Google Search Console to ensure search engines have the most current version of your site. This step is quick and guarantees that your optimized structure gets recognized.

Call to Action

1. By the end of today, you’ll have reorganized your website around clear silos, improved internal linking, optimized key pages for SEO, and ensured your site structure is clean and easy for search engines to understand.

2. This process may seem intensive, but with a focus on speed and efficiency, you can make significant progress in just one day. Keep building on this foundation, and you’ll see improvements in your site’s search rankings over time.

Warmest regards,

	Fred Raley The Submarine Guy Fred@SubmarineGuy.com
P.S.  Check out this free Link Tree.  It's a cool app that's good to use with Social media