Top 2 Things to Know About Using AI as a Marketer

Are you an online entrepreneur who keeps hearing all the buzz about artificial intelligence (AI), but you don’t see the same results as others? It may be because you’ve missed out on two very important lessons.

There are many directions you can go with the use of AI, but two things you must know are how to prompt effectively and the many ways you can use these tools to maximize the results in your business.

Today, we’re going to cover these so that you’re armed with all you need to know to get started and continue leveraging AI to your advantage. This will help you serve your customers better and also edge out the competition when it matters.

How to Write A Prompt Effectively

You may be thinking that a prompt is a prompt – that if you instruct ChatGPT to write an article about weight loss, it should do it. But that kind of mindset is where you end up losing faith in this technology.

An effective prompt does more than give AI vague or broad instructions. It adds qualifier to the mix that tell it who to write for (your audience), what tone to use, the length of output you want and more.

When you begin a prompt conversation (sequence of prompts) back and forth with AI, you’ll discover that the end result of what it creates for you is precisely what you wanted.

In order to achieve the best use of AI, you need to include pertinent details that help AI create content, conduct research, analyze something and more. What if you don’t know what you need?

AI can help with that, too. The preliminary prompts you’re going to use for that purpose can be prompting AI to research your niche, figure out the demographics and then nail down a slant and topic that’s right for your target audience.

At that point, once you have the information needed, you can cherry pick who the article will be written for, what kind of slant is needed (such as beginner-friendly weight loss tips for women), and more.

If you want a professional tone, a conversational tone or something descriptive like motivational or empathetic, tell AI what you want and it will deliver. If you want a particular format, like a listicle of bullet points or a paragraph format, include that, too.

The follow up prompting you do is equally as important as the initial ones. Redirecting AI is going to help it take your output from draft to completion. If it doesn’t have enough information? Prompt it to expand on something for you.

Prompting is something you want to keep track of so you can use the most effective ones again later when you need them. You can save chatlogs in ChatGPT and open an older one up and continue the conversation from where you left off.

One of the tools I recommend to help you create detailed prompts is called “Better Prompts – Prompt Engine Pro”  Definitely worth the small investment for such a big gain in your results.

The Various Marketing Tasks AI Can Perform

The next thing you have to know as a marketer using AI for your business is how many ways you can use it for tasks. Some people only know it can churn out blog posts or write eBooks.

But it’s so much more than that! AI tools can help in a soup to nuts manner. Regardless of what business model(s) you’re in, AI can contribute to helping you par down your task list.

Let’s start with content, since that’s the one thing most people know. In addition to helping you write blog posts and eBooks, it can write and design infographics, create social media content, write entire scripts for video content or plan podcasting episodes.

If you need a lead magnet to entice subscribers and an email series to pair with it, AI can craft that for you. It can also create info products that you can sell, along with the sales copy and even affiliate materials to help you recruit and set your affiliates up for success.

This scales your business quickly and allows you to have more coverage online and synchronize your message to go out at the same time on different platforms – or target a variety of audiences and tackle different slants or tones.

You can use AI tools to brainstorm ideas. It’s not always about content topics, although it’s great for that, too. AI has the ability to use predictive qualities to forecast trends and help you be a cutting edge innovator with your content by brainstorming ideas that are trending upwards.

It can brainstorm monetization strategies, competitive decisions, social media approaches, and more. When the time comes to research, AI has you covered there, too.

You can prompt AI to clue you in about something you’re unfamiliar with, or ask it to unearth some little known facts about your niche that would be interesting for your audience.

It can research various behaviors, preferences and patterns among your target audience and help you segment your subscribers into the best categories for a tailored marketing approach.

AI also has the ability to tweak and improve upon what you’ve done. You don’t have to use it from scratch every time. You can write your own blog post, for example, and have AI add some personalization or edit it for better quality and readability.

These tools can give even the most tech-challenged marketers the ability to compete. IF you lack knowledge or understanding about search engine optimization, mobile friendliness, or other issues, AI can ensure your site is operating at its best for both visitors and search bots alike.

There are many marketers enabling AI tools to handle basic customer services issues for them, both ensuring their customers are taken care of in a timely manner and freeing the marketer up for other tasks.

The use of AI Chatbots on platforms like Facebook (or even your own site) is exploding and all you have to do is queue it up with the common questions and responses so that it can address them on your behalf, or forward more complex inquiries on to you to handle.

As a marketer, you may also have difficulty interpreting information. We always hear about the various data analytics you get from your hosting account and various social media platforms.

That information means nothing to you if you don’t know how to read it and apply the details to your business. AI can help with that. You can upload the data to AI and have it use it to help you formulate a marketing plan moving forward.

If you’re running a mix of organic and paid marketing methods, you can use AI tools to help you with both of them. It can create a publishing plan for your content across multiple platforms.

It can even advise you on ad creatives and campaigns to ensure you keep costs down and results high. If you want to split test strategies or content, ask AI to help you in that regard and it will assist you in creating an A/B version of something until you have a result that’s performing optimally for you.

For the best results, you need to do two things as a marketer: know how you can use it (or ask AI how it can help you whenever you start a new task) and prompt it thoroughly so that it knows how to execute your commands.

By doing these two things, you’ll soon see why everyone is excited to have this free, permanently available tool by their side to help them succeed with their online business, whether they’re affiliates, info product creators, authors, low content creators or coaches.

A tool that will help you explode your business is Using AI for Profitable Social Media Campaigns.  It's super!

I appreciate hearing from you. Let me know if you ever have any questions.

Fred Raley * The Submarine Guy




p.s.  Check out a related AI article:  The 5-Day Keyword AI Challenge here on my blog.