Day 7 – Go Bigger—Turn Your Magnet into a Resource Library

Congrats on making it to Day 7!

If you have more than one helpful freebie, why not bundle them into a resource library?

A well-curated collection raises perceived value and gives your audience a one-stop shop for quick wins. Keep it focused and useful, not overwhelming.

You can host it on a hidden page or in a branded folder with clear labels for each item. This makes your lead magnet feel bigger and keeps subscribers coming back.

Don’t have multiple freebies yet? Build the library as you go—adding new tools over time.

Not for the first few months, but down the line, you will see the response to your lead magnet (i.e. squeeze page) drop off.

NO!!!!

Hey, it's gonna happen. If you are still using the same advertising resources, people will get the “I already know what that is…” kind of attitude.

BUT… here's a big but — Don't just trash your Lead Magnet, it's LCP and all it's follow-ups.

Bring them BACK in 6 to 12 months (again, testing will prove this point… you could be too early, or too late… lesson learned) and re-run everything to see how the response is.

There are new people coming into the MMO (Make Money Online) world so while you may “burn them out” on your offer, that doesn't mean the new people coming in over the next period so definitely recycle your lead magnets.

That's what the term “evergreen” means. Good topics for lead magnets will be good for a long time. There may be some lulls like if you burn hot on a safelist for a few weeks or months, the response from that safelist will drop.

But an evergreen topic can be re-cycled after a “cooling off” period for lack of a better term.

Ready to start your resource library? Got questions? Just reply—I’m here.

Tomorrow, we’ll talk about turning your lead magnet into an automated funnel that drives sales.

To Your Success,