Day 12 – List Hygiene—How to Keep Your List Healthy and Responsive

Day 12, and it’s time for some list TLC.

A growing list is great, but only if people open and engage with your emails. Cleaning out inactive subscribers keeps your deliverability strong and your numbers real.

Start by segmenting those who haven’t opened or clicked in 60–90 days. Send a gentle re-engagement email. If they don’t respond, it’s okay to say goodbye.

A smaller, engaged list will always outperform a large but cold one.

How often do you clean your list? Got questions? Reply anytime.

Tomorrow, we’ll look at advanced opt-in tactics that can quietly boost signups.

To Your Success,