Here's Week 10
Tuesday Tech Tip for more leads!
Write a Guest Post & Pitch It to a Relevant Blog
Writing and pitching a guest post in one day requires focus, speed, and efficiency. The goal is to create a quality piece of content that aligns with a blog’s audience and is compelling enough for the blog owner to accept. It’s a powerful strategy to expand your reach, drive traffic back to your site, and build credibility within your niche.
Start by identifying a relevant blog where your post will resonate with the audience. This is key to getting your pitch accepted. Look for a blog that attracts your ideal audience but isn’t a direct competitor.
You want a site with a solid reputation, an engaged audience, and content that complements your expertise. If you’re already familiar with a few blogs in your industry, focus on one. If not, do a quick search for top blogs in your niche. Look at their recent posts to see if their content aligns with the topic you want to write about.
Once you’ve identified a blog, review their guest post guidelines. Many blogs have specific instructions for submitting guest posts, including word count, format, and style. If the blog doesn’t have guidelines, take note of the style and tone used in their existing posts. This will help you tailor your content to fit seamlessly with their current material. You want your post to feel like it belongs on their site, both in content and presentation.
Now, brainstorm a topic that will appeal to both the blog’s audience and yours. The topic should provide immediate value and demonstrate your expertise without directly competing with the blog owner’s products or services.
Choose something that ties into your knowledge and that you can write about without requiring extensive research. The more specific and actionable your topic, the better. For example, if the blog focuses on social media marketing, you could write about “5 Quick Tips to Improve Your Instagram Engagement Today.” Keep the topic clear, practical, and relevant.
Once you have a topic, create a quick outline to organize your thoughts. Don’t overcomplicate this process. Start with an introduction that grabs attention by addressing a common problem or challenge the audience faces.
Then, break the content into 3-5 actionable tips or steps. End with a brief conclusion that ties everything together and encourages the reader to take action. If the blog allows it, you can include a call-to-action (CTA) that leads back to your site, but don’t be overly promotional. The focus should be on delivering value.
With your outline in place, start writing the guest post. Keep the tone conversational and informative. Write as though you’re speaking directly to the blog’s audience, addressing their needs and providing useful insights.
Focus on being clear and concise. Don’t use jargon or complicated language. Instead, make sure each section of the post provides a clear takeaway that the reader can easily implement. For each tip or step, give a short explanation, followed by a practical example or suggestion to make it actionable.
As you write, make sure the post stays focused on solving a specific problem or delivering a clear benefit. Avoid rambling or going off on tangents. If you feel yourself getting stuck on a point, move on and come back to it later.
You’re aiming for a post that’s around 800-1,200 words, depending on the blog’s guidelines. Don’t worry about hitting an exact word count—just focus on delivering value. If you need to cut or expand the post later, that’s easy to do once you’ve got the content down.
Once the post is written, read through it carefully to check for clarity and flow. Make sure each section transitions smoothly into the next. This is also the time to fix any awkward phrasing or errors.
If you notice that a part of the post isn’t adding value, cut it. Keep the post tight and focused. Remember, your goal is to offer something valuable that fits well with the blog’s existing content. You don’t need to make it overly complex or detailed, but it should be engaging and helpful.
Now that the post is ready, it’s time to write your pitch. Keep your pitch short, polite, and to the point. Address the blog owner by name if possible and briefly introduce yourself and your expertise.
Mention that you’re a fan of their blog and have an idea for a guest post that would resonate with their audience. Include a 1-2 sentence summary of your guest post idea and explain how it will provide value to their readers. Attach the completed post, or offer to send it if they’re interested. Make it clear that the post is unique and has been written specifically for their blog.
For example, your pitch might look something like this:
“Hi [Blog Owner's Name],
I’ve been following [Blog Name] for a while and love your recent post on [relevant topic]. I noticed that your audience is interested in practical tips for [blog’s niche], and I’d love to contribute a guest post. I’ve written an article titled “[Post Title]” that provides actionable steps on [topic].
I think your readers would find it valuable, and I’d be happy to make any adjustments to fit your style. Let me know if you’d like me to send the full post!
Best,
[Your Name]”
Keep it professional and straightforward. Blog owners receive many pitches, so making yours concise and easy to read increases your chances of getting a response. If you don’t hear back within a few days, send a polite follow-up. Persistence often pays off, but don’t send more than one follow-up.
Once your guest post is accepted, make sure to follow any feedback or edits the blog owner requests. They may want you to tweak certain parts or adjust the formatting. Be flexible and cooperative. Your goal is to make it as easy as possible for the blog owner to publish your post.
When the post goes live, promote it across your own social media channels and email list. Engage with any comments or questions that come from the blog’s audience. This not only builds your authority but also increases the chances of driving traffic back to your site, especially if the post includes a link to your content.
Call to Action
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By efficiently writing and pitching your guest post, you’ll expand your reach and create valuable content that builds your authority in your niche. Keep refining this process, and over time, guest posting will become a powerful strategy to grow your audience and build relationships within your industry.
Warmest regards,
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Fred Raley The Submarine Guy |
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P.S. Check out this free Link Tree. It's a cool app that's good to use with Social media |
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