Here's Week 5 Tuesday Tech Tip for more leads!
Create and Schedule a Month's Worth of Social Media Posts
Creating and scheduling a month’s worth of social media posts in one session might feel like a big task, but once you break it down into manageable steps, it becomes straightforward and effective.
The first step is deciding what platforms you’ll focus on. Choose the ones where your audience is most active, whether that’s Facebook, Instagram, LinkedIn, or another platform. Trying to be everywhere at once is counterproductive, especially as a solo entrepreneur. Focus on the platforms that give you the best return on your efforts.
Start by setting clear goals for your social media content. You need to know what you want to achieve before you create anything. Maybe you’re looking to drive traffic to your website, grow your email list, or promote a product or service.
Each goal will influence the type of content you post. If your goal is to drive traffic, your posts should include clear calls to action with links. If you want to grow your following, you’ll focus on engagement, like asking questions or encouraging user-generated content. Write these goals down and keep them in mind as you move through the planning process.
Next, brainstorm content ideas based on your goals. You don’t need to reinvent the wheel here. Think about what content has worked well for you in the past or what your audience engages with the most.
Common categories for posts include educational content, promotional posts, user engagement, behind-the-scenes, and personal stories. Map out how many posts you’ll need based on how often you want to post.
If you’re aiming for five posts a week, you’ll need around 20 posts for the month. Spread your content categories across the calendar to ensure you have variety, but don’t overwhelm yourself by trying to come up with entirely new ideas for each post.
As you brainstorm, remember that not every post needs to be original. You can repurpose content you’ve already created, such as blog posts, videos, or podcast episodes.
For instance, if you wrote a blog post last week, turn it into three or four different social media posts. One post could highlight a key takeaway, another could pose a question to your audience based on the topic, and a third could link directly to the blog.
Repurposing content saves time and reinforces key messages without being repetitive. Now, create a content calendar. This is a simple document or spreadsheet where you outline what you’ll post and when.
You can create it by week or map out the entire month at once. Write down the date, platform, post type (image, text, video), and content idea for each day you plan to post. Having this structure in place will prevent you from scrambling for ideas throughout the month.
The calendar also helps ensure that you’re maintaining a balance between different types of content. You don’t want to post promotional content five days in a row, so spread it out with engagement posts or educational tips in between.
Once you have your ideas mapped out, it’s time to create the actual content. Depending on your comfort level, you might create everything at once or break it into batches. Start with the content that requires the most effort, like videos or graphics, and work your way down to simpler posts, such as text updates or curated content.
If you’re creating graphics, tools like Canva make it easy to design professional-looking posts without needing advanced design skills. I've created hundreds of graphics using just the free version of Canva. It does more than just graphics now! If you’re recording videos, keep them short and to the point, focusing on one topic per video.
For written posts, keep the copy concise and engaging. Every post should have a purpose, whether that’s to inspire, inform, or encourage interaction. Use questions, polls, or calls to action to get your audience involved.
When writing promotional posts, be sure to balance the promotional aspect with value. Your audience will quickly tune out if every post is a hard sell. Instead, explain how your product or service solves their problem, or share success stories from past customers.
Now that the content is ready, schedule it. Use a scheduling tool like Buffer, Hootsuite, or Facebook’s native scheduler to queue up your posts for the entire month. These tools allow you to upload all your posts at once and automatically publish them on your chosen dates and times.
Scheduling your posts ahead of time is a huge time-saver and ensures consistency. It also frees you from having to think about social media every day. You can schedule everything in one go, then focus on other parts of your business without worrying about keeping up with daily posts.
Even though your posts are scheduled, you’ll still want to engage with your audience regularly. Check in daily or every couple of days to respond to comments, answer questions, or join conversations sparked by your posts.
Social media is a two-way street, and simply posting content without interacting will limit its effectiveness. You can set aside 10-15 minutes each day to handle this part, ensuring your audience feels heard and valued.
Finally, track the performance of your posts as the month progresses. Most social media platforms offer built-in analytics, showing you how many people saw, liked, shared, or commented on each post.
Use this data to understand what type of content resonates most with your audience. If a certain type of post consistently underperforms, tweak your approach for the next month. On the flip side, if a certain topic or format gets great engagement, plan to do more of that in the future.
Call to Action
- By planning, creating, and scheduling a month’s worth of social media content, you streamline your workflow and ensure you maintain a consistent presence online.
- You’ll stay connected with your audience, build relationships, and grow your influence—all without the daily stress of thinking up new content on the fly.
Warmest regards,
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Fred Raley The Submarine Guy |
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P.S. Check out this free Link Tree. It's a cool app that's good to use with Social media |
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